US auto sales scoreboard
Q3 2026: 4,091,759 new vehicles, -0.8% from a year ago. Year to date through September 2026: 12,026,213 (-2.0%). Next release: November 3, 2026 (October 2026), when the monthly reporters post October.
October 2026 due November 3, 2026
Monthly reporters post around 9 a.m. ET; this table fills the same morning. Expect Toyota, Ford, Hyundai, Kia, Honda, Subaru and Mazda first; GM, Stellantis, Nissan and Tesla next in early January with Q4.
Q3 2026 by manufacturer group
| Group | Units | vs Q3 2025 | Brands |
|---|---|---|---|
| General Motors | 669,900 | -5.4% | Chevrolet -4.4%, GMC -4.7%, Buick +7.9%, Cadillac -30% |
| Toyota Motor NA | — | +0.6% | Toyota brand +0.5%; Lexus 93,056 (+1.6%) |
| Ford Motor | — | -6.6% | Ford brand -6%, Lincoln -18%; third straight quarterly decline (Escape, Corsair discontinued, weaker EVs) |
| Hyundai-Kia | — | +5.4% | Kia record 236,659 (+7.8%); Genesis 22,645 (+5.5%); Hyundai +3.3% |
| Honda Motor | — | +9.3% | Honda +9.3%, Acura +9.9% |
| Stellantis | — | -0.3% | Ram +29.3%, Jeep -19.9%, Chrysler +6.4%, Dodge +1.6% |
| Nissan Motor | — | +1.4% | Nissan +0.2%, Infiniti +20% |
| Subaru | — | +4.5% | Fifth straight monthly gain in September |
| Tesla | 144,094 | -3.5% | Cox/KBB estimate; Q3 2025 base inflated by the credit-expiry rush |
| VW Group | — | -12.3% | Includes Audi, Porsche |
| BMW Group | — | +3.4% | BMW brand +3.4% |
| Mercedes-Benz | — | +3.4% |
GlobalData; September alone +5.5% (about 1.3 million). Detroit Three share a record-low 36% (Cox Automotive). Source: Best Selling Cars Blog / GlobalData, company releases. Units blank where the company reports only percent changes publicly.
Latest month: September 2026 released October 1, 2026
| Automaker | Units | vs year ago | Note |
|---|---|---|---|
| Ford Motor | 168,577 | +2.0% | Ford monthly release |
| Toyota Motor NA | — | +8.4% | Toyota division +7.9%, Lexus +11% |
| Honda (American Honda) | 121,796 | +16.0% | |
| Hyundai | 77,439 | +9.1% | September record |
| Kia | 77,009 | +18.0% | September record |
| Mazda | — | +32.0% | |
| Subaru | — | — | Fifth straight monthly increase |
Industry: about 1,300,000, +5.5% (GlobalData preliminary; SAAR about 16 million).
2026 year to date by brand through September 2026
| # | Brand | Units | vs 2025 | Share of bar |
|---|---|---|---|---|
| 1 | Toyota | 1,613,845 | +1.0% | |
| 2 | Ford | 1,438,570 | -8.0% | |
| 3 | Chevrolet | 1,297,869 | -5.0% | |
| 4 | Honda | 1,045,593 | +5.0% | |
| 5 | Hyundai | 697,464 | +3.0% | |
| 6 | Nissan | 675,396 | +0.3% | |
| 7 | Kia | 667,386 | +5.0% | |
| 8 | Subaru | 475,878 | -1.0% | |
| 9 | GMC | 472,259 | -2.0% | |
| 10 | Jeep | 413,765 | -8.0% | |
| 11 | Ram | 369,379 | +20.0% | |
| 12 | Mazda | 310,268 | -3.0% | |
| 13 | BMW | 287,154 | +4.0% | |
| 14 | Lexus | 262,768 | -3.0% | |
| 15 | Mercedes-Benz | 248,800 | -1.0% | |
| 16 | Buick | 135,811 | -13.0% | |
| 17 | Cadillac | 132,620 | -25.0% | |
| 18 | Acura | 103,667 | +4.0% | |
| 19 | Chrysler | 101,367 | +12.0% | |
| 20 | Volvo | 80,645 | -11.0% | |
| 21 | Dodge | 71,038 | -3.0% | |
| 22 | Lincoln | 69,487 | -12.0% | |
| 23 | Mitsubishi | 68,554 | -7.0% | |
| 24 | Land Rover | 63,200 | -27.0% | |
| 25 | Genesis | 61,377 | +5.0% | |
| 26 | Infiniti | 40,887 | +6.0% | |
| 27 | Mini | 20,248 | -7.0% | |
| 28 | Jaguar | 8,300 | +27.0% | |
| 29 | Alfa Romeo | 2,316 | -52.0% | |
| 30 | Maserati | 2,180 | -39.0% | |
| 31 | Rolls-Royce | 1,285 | +1.0% | |
| 32 | McLaren | 765 | -11.0% | |
| 33 | Fiat | 285 | -77.0% |
Industry year to date: 12,026,213 (-2.0%). Source: CarPro / Automotive News data, Oct 8, 2026. Tesla, VW and Rivian do not publish US brand totals; estimates appear in the quarterly table.
EVs: Q3 2026
Cox Automotive / Kelley Blue Book estimate; Tesla about 54% of EV sales, Rivian 7.2%. Q2 share was 5.8%. Source: Cox Automotive Q3 2026 EV sales report. Chinese-brand deliveries are on the EV Desk scoreboard.
How to read it as a buyer
- A brand down double digits year to date is discounting: Jeep, Cadillac, Lincoln, Land Rover and Volvo have the most room this fall.
- Brands setting records (Kia, Hyundai, Honda, Ram) have less incentive money and thinner inventory on hot models.
- September's +5.5% came with the Fed's first hike; watch whether October holds up at 7%-plus auto loan rates.
- Industry down 2% on the year with prices near $50,000 means fewer buyers, not cheaper cars, so negotiate the rate and the trade, not just the price.