New-car inventory and days' supply
Cox Automotive counted 2.80 million new vehicles available at the start of Sep 2026, a 82-day supply (75 the month before, 87 a year earlier). The average listing price was $49,726. Supply above the 75-day target means leverage for buyers; the table shows where.
Days' supply, last 13 months
Dashed line in your head at 75: the target. Winter builds inventory, spring selling draws it down.
By price tier Sep 2026
| Listing price | Days' supply |
|---|---|
| $30,000 or less | 63 |
| $30,000–$40,000 | 68 |
| $40,000–$50,000 | n/a |
| $50,000–$60,000 | 91 |
| $60,000–$80,000 | 99 |
| Above $80,000 | 111 |
Cheap cars sell as fast as they arrive; the $80,000-plus tier has nearly four months of stock.
By brand days' supply, Sep 2026
Toyota, Lexus, Honda, Subaru, Ford, GMC, Buick, Dodge, Ram and Jeep are quoted in Cox's text; the others are read from the report chart and rounded. Brands above 75 days are where incentives show up first; check the deals page for this month's offers.
| Month | Inventory (M) | Days' supply | Avg listing price |
|---|---|---|---|
| Sep 2026 | 2.80 | 82 | $49,726 |
| Aug 2026 | 2.68 | 75 | $49,500 |
| Jul 2026 | 2.74 | 78 | $49,200 |
| Jun 2026 | 2.78 | 81 | $49,000 |
| May 2026 | 2.82 | 83 | $48,900 |
| Apr 2026 | 2.70 | 79 | $48,700 |
| Mar 2026 | 2.76 | 80 | $48,400 |
| Feb 2026 | 2.86 | 88 | $48,600 |
| Jan 2026 | 2.92 | 91 | $48,900 |
| Dec 2025 | 2.78 | 80 | $49,740 |
| Nov 2025 | 2.94 | 88 | $49,300 |
| Oct 2025 | 2.96 | 91 | $48,800 |
| Sep 2025 | 2.76 | 87 | $48,400 |
Sources: Cox Automotive: September 2026 new-vehicle inventory · Cox Automotive market snapshot. Refreshed mid-month by the finance task when the next report posts.
Reading the number as a buyer
- Under 45 days: expect MSRP or above, no dealer cash; order the car or wait.
- 45–75: normal; factory incentives drive the deal, dealer discount is small.
- 75–100: buyers' market starting; ask for invoice pricing and stack rebates with subvented APR.
- 100+: five months of cars; the dealer is paying floorplan interest on every unit (see floorplan), so aged units go below invoice at month-end.